How to communicate content with the help of digital immersive technologies?
The growing presence of immersive participatory technology and mixed interfaces challenges the development of coherent narratives, as narration is increasingly dispersed and diffused across digital media, with enhanced possibilites for interaction. From webseries, narrative games, interactive storyworlds to AI-powered storytelling, supply is fast-growing.
How to co-create experiences at the time of the Digital?
Digital production and distribution technologies have changed the possibilities of storytelling, with viewers becoming co-creators. As a result, boundaries defining genre and format are increasingly dissolving, for example, blurring the line between films and games. This highlights the need not only for high-quality original content but also for the radical rethinking of formats.
What are the opportunities and challenges of individually tailored immersive communication?
Such dynamism and interactivity of communication can promote audience’s engagement with brands, companies and cultural institutions, making them relevant for the recipient’s context, for an individually tailored involvement.
Pervasive and immersive technologies such as AR, VR, MR and 3D sound systems open up new possibilities and realms of perception. They support multisensory, ‘smart’ staging and exhibition, making stories and facts more accessible and crafting new (cultural) experiences.
Connecting digital content to physical objects paves the way to an innovative (cultural) programming. As such, new ways for people to navigate the stories behind objects become possible. This is enhanced by ubiquitous technologies embedding digital into the physical, for example, into objects, enabling them to interact and exchange information.
This is relevant for communication agencies and marketing and advertising experts designing customer experiences as well as for curators working in the context of heritage and historical sites. Therefore, the symposium explores how interactive, immersive and pervasive technologies are reshaping communication and tackles topical questions on what is demanded of the broad range of involved professionals.
It also showcases practical possibilities for uses of digital innovation, opening up new perspectives on their application, making visionary ideas tangible.
The program also addresses trans-disciplinary perspectives on future engagement of audiences and public. It investigates the tension between strategies based on ‘story-telling’ and ‘story-finding’, between makers who try to communicate a particular story and users who are free to discover and find their own, often different, stories.
Furthermore, the symposium discusses challenges connected with catching the public’s attention in experiential or immersive advertising as well as for museums using immersive digital experiences. Lastly, an important underlying theme discussed at the symposium is the European copyright law reform that addresses the challenges for intellectual ownership posed by the virtually unlimited access and involvement in media content production warranted by technology.
The program takes place on May 22nd 2019 from 4pm to 7pm at the Film University Babelsberg KONRAD WOLF in Potsdam (Marlene-Dietrich-Allee 11, 14482 Potsdam) and is followed from 7:30pm to 10:30pm by a networking dinner at Restaurant Remise Schloss Glienicke (Königstraße 36, Berlin-Wannsee).
Transport from the Film University to Restaurant Remise Schloss Glienicke as well as from Restaurant Remise Schloss Glienicke to Potsdam main railway station is provided.
The “Future Narratives and Immersive Experiences” symposium is part of the official Dutch mission program that accompanies and runs parallel to the working visit that
His Majesty King Willem-Alexander and Her Majesty Queen Máxima pay to Brandenburg and Mecklenburg-Vorpommern.
Prof. Elizabeth Sikiaridi and Prof. Frans Vogelaar of Hybrid Space Lab curate the “Future Narratives and Immersive Experiences” symposium, together with the Embassy of the Kingdom of the Netherlands in Berlin.