Future Narratives and Immersive Experiences Symposium

Digital transformation radically changes communication and
re-defines how the world connects.

Future Narratives and Immersive Experiences Symposium
16.00-19.00, 22 May 2019

@ Film University Babelsberg KONRAD WOLF
Potsdam, Germany

Hybrid Reality

Key digital innovations include immersive technologies (i.e. 360° films, holography, 3D sound experience and Virtual Reality/VR and their various applications), technologies fusing the physical and the digital (such as Augmented Reality/AR, Mixed Reality/MR or the Internet of Things), Artificial Intelligence-based story-telling systems as well as sharing platforms and interactive media channels.

The “Future Narratives and Immersive Experiences” Symposium addresses the challenges posed by these developments by bringing together interdisciplinary co-creators in the audiovisual sector, companies with a background in media, VR/AR/MR, games, 3D sound, in the staging of productions, in communication and advertising as well as cultural and heritage institutions and players from other fields with the urge of delivering high-quality storytelling in the digital era.

Mixed Reality

The growing presence of immersive participatory technology and mixed interfaces challenges the development of coherent narratives, as narration is increasingly dispersed and diffused across digital media, with enhanced possibilites for interaction. From webseries, narrative games, interactive storyworlds to AI-powered storytelling, supply is fast-growing.

Digital production and distribution technologies have changed the possibilities of storytelling, with viewers becoming co-creators. As a result, boundaries defining genre and format are increasingly dissolving, for example, blurring the line between films and games. This highlights the need not only for high-quality original content but also for the radical rethinking of formats.

Such dynamism and interactivity of communication can promote audience’s engagement with brands, companies and cultural institutions, making them relevant for the recipient’s context, for an individually tailored involvement.

Pervasive and immersive technologies such as AR, VR, MR and 3D sound systems open up new possibilities and realms of perception. They support multisensory, ‘smart’ staging and exhibition, making stories and facts more accessible and crafting new (cultural) experiences.

Connecting digital content to physical objects paves the way to an innovative (cultural) programming. As such, new ways for people to navigate the stories behind objects become possible. This is enhanced by ubiquitous technologies embedding digital into the physical, for example, into objects, enabling them to interact and exchange information.

This is relevant for communication agencies and marketing and advertising experts designing customer experiences as well as for curators working in the context of heritage and historical sites. Therefore, the symposium explores how interactive, immersive and pervasive technologies are reshaping communication and tackles topical questions on what is demanded of the broad range of involved professionals.

It also showcases practical possibilities for uses of digital innovation, opening up new perspectives on their application, making visionary ideas tangible.

The program also addresses trans-disciplinary perspectives on future engagement of audiences and public. It investigates the tension between strategies based on ‘story-telling’ and ‘story-finding’, between makers who try to communicate a particular story and users who are free to discover and find their own, often different, stories.

Furthermore, the symposium discusses challenges connected with catching the public’s attention in experiential or immersive advertising as well as for museums using immersive digital experiences. Lastly, an important underlying theme discussed at the symposium is the European copyright law reform that addresses the challenges for intellectual ownership posed by the virtually unlimited access and involvement in media content production warranted by technology.

The “Future Narratives and Immersive Experiences” Symposium takes place on May 22nd 2019 from 4pm to 7pm at the Film University Babelsberg KONRAD WOLF in Potsdam (Marlene-Dietrich-Allee 11, 14482 Potsdam) and is followed from 7:30pm to 10:30pm by a networking dinner at Restaurant Remise Schloss Glienicke (Königstraße 36, Berlin-Wannsee).
Transport from the University Babelsberg KONRAD WOLF to Restaurant Remise Schloss Glienicke is provided.

The “Future Narratives and Immersive Experiences” Symposium is part of the official Dutch mission program that accompanies and runs parallel to the working visit that
His Majesty King Willem-Alexander and Her Majesty Queen Máxima pay to Brandenburg and Mecklenburg-Vorpommern.

Prof. Elizabeth Sikiaridi and Prof. Frans Vogelaar of Hybrid Space Lab curate the “Future Narratives and Immersive Experiences” Symposium, together with the Embassy of the Kingdom of the Netherlands in Berlin.

Speakers

Prof. Dr. Susanne Stürmer, President of the Film University Babelsberg KONRAD WOLF

Jacco Vonhof, President of the Royal Dutch Association of Small and Medium-sized Enterprises

Prof. Frans Vogelaar/Prof. Elizabeth Sikiaridi, Hybrid Space Lab

Paul Spies, Director Stiftung Stadtmuseum Berlin and Chief-Curator of the Berlin exhibition in the Humboldt Forum

Katrin Glinka
, Scientific Project Lead „museum4punkt0“, Stiftung Preußischer Kulturbesitz

Bero Beyer, Director of the International Film Festival Rotterdam, Film Producer and Co-founder of Propellor, the European network of innovative and future-oriented film festival platforms

Matthijs Wouter Knol, Director of the Berlinale’s European Film Market and Co-founder of Propellor, the European network of innovative and future-oriented film festival platforms

Dani Levy, Filmmaker, Theatrical Director, Screenwriter and Actor

Kathleen Schröter, Executive Manager 3IT – Innovation Center for Immersive Imaging Technologies, Fraunhofer HHI

Simon de Koning, co-founder Eleven Technology, a software platform to manage creative assets and copyrights and optimize revenues

Pitches

Presentations by the Dutch Trade Mission participants:
Pepijn Borgwat, Co-owner, Synergique
René van Engelenburg, Artistic and General Director, DROPSTUFF MEDIA
Govert Flint, CEO, Enrichers
Jeroen Gouw, Digital Strategist, Creative Director and Partner, Strangelove
Rob van Haarlem, Co-founder, Tijdlab
Rob van der Linden, CCO, Addikt
Hans Luyckx, Director, IJsfontein
Rodger van der Maarel, Sales Manager, Worth Internet Systems
Frits Polman, CEO, Guide ID
Nitzan Hoffmann, Music Supervisor, Sizzer Berlin and
Michiel Marsman, Executive Creative Director & Partner, Sizzer

Participants

Steffen Armbruster, Founder and CEO, FRAMED immersive projects
Regina Bäck
, PhD Candidate, Augmented & Virtual Reality in art/-history education, BMBF Begabtenförderung, Hanns-Seidel-Foundation
Gerbrand Bas, Director, Federation Dutch Creative Industries
Sven Bliedung, Managing Director, Volucap
Dr. Stefan Brandt, Director, Futurium Berlin
Ally Derks, Curator film program, Berliner Union Film Ateliers (BUFA) studio
Uli Dziallas, Partner/FRAMED immersive projects
Uta Eberhardt, Funding Consultant, Creative Europe Programme Creative Europe Desk Berlin-Brandenburg
Guido Faßbender, Curator Fine Arts and Member of the Commission Digital Strategy, Berlinische Galerie
Robert Förster, Managing Director, Multicast Media
Lavinia Frey, Managing Director program and projects, Stiftung Humboldt Forum im Berliner Schloss
Prof. Frank Geßner, Artist and Professor of Theory and Practice of Visual Arts, Film University Babelsberg KONRAD WOLF
Bettina Gries, Project Manager Digital Strategy Deutsches Technikmuseum Berlin
Daniel Guthor, Managing Partner and CEO, Aspekteins GmbH Deutschland
Maximilian Heiden, IT and Media, Museum of Islamic Art, Berlin
Carsten Hein
, Project Manager, Google Arts & Culture
Geert Hermkens, Art Director, Löss Design
Jan Paul Herzer, Sound and Game Designer, Pangolin Park, hands-on sound
Prof. Dr. Markus Hilgert, Secretary General and CEO, Cultural Foundation of the German Federal States
Prof. Barbara Junge
, Interaction Design / Visual Communication, weißensee art academy berlin
Adjan Kodde, Founder and CEO, Mirabeau – a Cognizant Digital Business
Elena Kountidou
, Head of Communications & Digital Mediation, Konzerthaus Berlin
Max Kullmann, Architect,  Founder of STILLE ALS LUXUS and co-Founder of hands on sound
Ton Kuper, Founder and Managing Director, C4Real
Melanie Lauer, Media Officer, Museum Foundation Post and Telecommunication
Steef van Lent, Production Manager, DROPSTUFF MEDIA
Tom Lilge, Co-founder and Head of the Humboldt University R&D platform gamelab.berlin
Ute Marxreiter
, Curator of Education, Ethnological Museum and Museum of Asian Art, Staatliche Museen zu Berlin – Preußischer Kulturbesitz
Marie José van der Meij, In-house Recruiter, Worth Internet Systems
Leontiene Meijer van Mensch, Director, State Ethnographical Collections Saxony
Conrad Mücke, Digital Department, “museum4punkt0”, Stiftung Humboldt Forum
Johan Oomen, Head of Research and Heritage, The Netherlands Institute for Sound and Vision
Natasja Paulssen, Creative Director, Dutch Rose Media
Dajana Pefestorff, Enterprise Europe Network (WFBB), Economic Development Agency
Martin Petrick, Digital Economy, Digital Infrastructure, Ministry of Economics and Energy of the State of Brandenburg
Dr. Michael Philipp, Chief Curator, Museum Barberini, Potsdam
Sandra Pompe, Dutch Ministry of Economic Affairs
Dr. Alan Prohm, Digital Content Strategy and Concept, Humboldt Forum Berlin
Dr. Judith Prokasky, Senior Curator History of the Site, Stiftung Humboldt Forum im Berliner Schloss
Prof. Dr. Beate Reifenscheid, President of ICOM Germany and Director of Ludwigmuseum Koblenz
Andrea Rieder, Independent Curator at the intersection of film and museum, working amongst others for Stiftung Humboldt Forum im Berliner Schloss / History of the Site and international (film-)festivals
Johan Romkes, Global Partner Manager, Guide ID
Erwin M. Schmidt, Managing Director, German Film Producers Association
Cornelia Schneider, Account Manager & Sales & Business Development, Strangelove
Felix Schramm, Founder, ag–prop, a digital agency for music and cultural development
Søren Schumann, ARTE Representative at Rundfunk Berlin-Brandenburg (rbb)
Claudia Schwarz, Co-founder & VP MusicTech Germany, Co-Founder Creative Tech Catalyst „WickedWork“
Ernest Slot, Dutch Ministry of Education, Culture and Science
Dr. John-Paul Sumner, Interpretation Curator, Museum of Islamic Art, Berlin
Mathias Thiel, Creative Director, Studio asisi
Thomas Verhoeven, Co-founder, Tijdlab
Julia Vytopil, Head of Media professionals and Education, The Netherlands Institute for Sound and Vision
Mitchell van Waaij, Founder and Creator, Cubulair Productions
Jann de Waal, Chair, Federation of Dutch Creative Industries
Hayo Wagenaar, Owner of IJsfontein
Adrian Waschmann, Berliner Festspiele / Immersion, Program Manager, „The New Infinity. New Art for Planetariums“
Prof. Wim Westerveld, Visual Communication, weißensee art academy berlin
Andrea Wickleder, Hubmanager MediaTech Hub Potsdam
Barberba Wolfensberger, Director General for Culture and Media, Dutch Ministry of Education, Culture and Science

Embassy of the Kingdom of the Netherlands in Berlin

Tom Maasen, Cultural Attaché, Embassy of the Kingdom of the Netherlands in Berlin
Davy Haenen, Assistant, Embassy of the Kingdom of the Netherlands in Berlin
Gijs Könings, Assistant, Embassy of the Kingdom of the Netherlands in Berlin

Curators and Moderators

Prof. Elizabeth Sikiaridi and Prof. Frans Vogelaar, Hybrid Space Lab

How to communicate content with the help of digital immersive technologies?

What are the opportunities and challenges of individually tailored immersive communication?

How to co-create experiences at the time of the Digital?