Co-Curating the City

Embassy
Lab

Co-Curating
the
City

International interdisciplinary lab researches the potential of curating as co-creating with the public as well as the transformations of the role of the expert curator.

Today one can easily access culture as well as purchase goods and services from anywhere, just with a finger-swipe. Digital technology expands the physical dimension of shops and exhibition spaces into the virtual realm. Contemporary developments, like Virtual Reality and Augmented Reality, further fuse the physical and the digital into a hybrid experience.

Media networks support participative practices with active communities of ‘prosumers’ – a hybrid role combining the creator/producer and the consumer in a process of co-creation. Through such an approach, museums and (concept) stores can become active players in their communities.

Mediatization demands compensation, by spaces for physical encounter and for (new) social rituals. Museums and exhibition spaces as well as retail spaces transform into ‘experience’ spaces, their physical spaces mutating into event and celebration spaces with a strongly symbolic value.

lectures
workshop
14 October 2016
13.30-17.30

@ Embassy
Kingdom of the Netherlands
Berlin

Ikarian-Cretan dinner
14 October 2016
18.00-23.00

@ Hybrid Space Lab
Köpenicker Straße 48-49
Berlin

Embassy Lab Co-Curating the City bringing together Dutch, German, and international experts, takes place in Berlin on October 14th 2016.
The program focuses on ‘city co-curating’ that addresses local communities as well as international audiences and tourists. It investigates the upcoming challenges of museums as urban co-curating and co-creating hubs.

 

The Netherlands and Dutch creative professionals with their innovative crossover approach offer inspiring examples of co-creative curatorship of such ‘experience spaces’. Berlin (and Germany in general), on the other hand, provides an interesting environment with a series of new prominent museums now being conceptualized and constructed, and a very lively biotope of concept stores.

_How do you attract, involve and unite your public, creating beneficial experiences?

_What is the potential of curating as co-creating with the public, what are the different formats and how is the role of the expert – the curator – transforming?

_What can concept stores and exhibition spaces learn from each other?

_ How do you embed museums in the city by strengthening their links to the citizens and city users?

_ What are the upcoming challenges of museums as co-creating hubs?

Embassy Lab Co-Curating the City addresses these interconnected issues. It creates an interdisciplinary framework for crossover exchange between Dutch, German and international professionals from the fields of culture, (smart) retail and creative economy. With its innovative transdisciplinary approach, Embassy Lab on Co-Curating the City brings together curators, social designers and other creative professionals with experts in digital technology and marketing. With today’s hybridization of creative practices, the Embassy Lab Co-Curating the City involves professionals from a broad range of creative fields.

EMBASSY LAB as an innovation hub
The Embassy Lab program promotes the innovative Dutch Approach as a space of exchange between Dutch, German, and international experts. It provides a prototype for experimenting with future functions of embassies in the current age of globalization and digitalization.

EMBASSY LAB as a prototype
In a unified Europe, an embassy could rethink its role, strengthening its function as a hub promoting national identity. Following the innovative Dutch Approach, the Royal Netherlands Embassy in Berlin sees the opportunity to create a think tank for research and discussion about these topics, for experimenting with new models, and for presenting and communicating ideas.

welcome address

Dr. Guido Biessen
Head Economic Department
Embassy of the Kingdom of the Netherlands in Berlin

introduction

Prof. Elizabeth Sikiaridi
Prof. Frans Vogelaar
Hybrid Space Lab

keynote

Paul Spies
Director Stiftung Stadtmuseum Berlin
and
Chief-Curator of the Berlin exhibition in the Humboldt Forum

lectures

Jan Willem Sieburgh, Director Wereldmuseum Rotterdam
Annemarie van Eekeren, Head of Public and Education, Amsterdam Museum together with Annemarie de Wildt, Curator Amsterdam Museum
Hendrik Folkerts, Curator Documenta 14
Frans Fontaine, Chairman and Curator, Waterlandsmuseum de Speeltoren, Monnickendam
Marlous Willemsen, Director Imagine IC, Southeast, Amsterdam
Jann C. de Waal, CLICKNL, Cross-Over Smart Retail, Director Federation Dutch Creative Industries
Frits Polman, Managing Director Guide ID, Deventer
René van Engelenburg, Artistic and General Director DROPSTUFF.nl

workshop

SPLINTERING COMMUNITIES
* How can we create a commons for transient communities?
moderator: Prof. Mathilde ter Heijne, Artist, Kunsthochschule Kassel
venue: Chorraum Nikolaikirche

GLOCAL
* How can global and local public co-create?
moderator: Krist Gruijthuijsen, Director KW Institute for Contemporary Art, Berlin
venue: Glockenturm Nikolaikirche

HYBRID REALITY
* How do physical presence and virtual dimension relate to each other?
moderator: Hendrik Folkerts, Curator Documenta 14
venue: Turm Märkisches Museum

MEDIATING THE EPHEMERAL
* How to mediate and archive the ephemeral?
moderator: Dr. Kristoffer Gansing, Artistic Director transmediale, Berlin
venue: Musikautomaten-Raum Märkisches Museum

ACTIVATING
* How to motivate the public to get actively involved as a content creator – and not just as a recipient?
moderator: Christoph Heinrich, Director Nature Conservation, World Wildlife Fund (WWF) Germany
venue: Salon Ephraim-Palais

ATTENTION SPAN
* Going deep or going quick?
moderator: Julia Simone Ismiroglou, Managing Director newthinking communications GmbH
venue: Wohnzimmer Knoblauchhaus

participants

Simon Angel, Collaborative Manager ‘Inspired’-Group
Dr. Joachim Baur, Curator, Die Exponauten, Berlin
Paul Beaury, Partner museeon Berlin
Jost Bergschneider, Account Executive Ketchum Pleon
Helmut M. Bien, Curator Open-Air-Exhibitions and Light Festivals, Westermann Kommunikation
Dr. Lorraine Bluche, Curator, Miera | Bluche, Berlin
Dieuwke Boersma, Artist and Artistic Researcher, Assistant Professor Academy of Media Arts Cologne
Tilman Dachselt, Senior Strategist, dan pearlman Markenarchitektur GmbH, Berlin
Chris Dercon, designated Director Volksbühne Berlin
Moritz van Dülmen, Head of Management and Project Director, Kulturprojekte Berlin GmbH
Annemarie van Eekeren, Head of Public and Education, Amsterdam Museum
Juurd Eijsvoogel, Berlin Correspondent NRC Handelsblad
René van Engelenburg, Artistic and General Director DROPSTUFF Media
Christine Fehrenbach, Head Brand Development Manufactum GmbH & Co. KG
Kim N. Fischer, CEO DeAr Agency for Designers and Architects, a stilwerk company
Petra Fladenhofer, Director Brand & Marketing, the KaDeWe Group, Berlin
Hendrik Folkerts, Curator Documenta 14
Frans Fontaine, Chairman and Curator, Waterlandsmuseum de Speeltoren, Monnickendam
Lavinia Frey, Managing Director Humboldt Forum Kultur GmbH and Senior Executive President Program, Stiftung Humboldt Forum im Berliner Schloss
Dr. Kristoffer Gansing, Artistic Director transmediale, Berlin
Dr. Claudia Gemmeke, Head of Department Forum, Stiftung Stadtmuseum Berlin
Dr. Udo Gößwald, Director Museum Neukölln, Berlin
Krist Gruijthuijsen, Director KW Institute for Contemporary Art, Berlin
Dr. Nele Güntheroth, Head of Public Science, Stiftung Stadtmuseum Berlin
Felix Hahn, Co-Founder Fluct, Berlin
Dr. Sophia Handaka, Curator Department of World Cultures Benaki Museum, Athens
Prof. Mathilde ter Heijne, Artist, Kunsthochschule Kassel
Christoph Heinrich, Director Nature Conservation, World Wildlife Fund (WWF) Germany
Volker Heller, Chairman and Managementdirector Central and Regional Library Berlin
Alexander Herrmann, Co-Founder nifu.tv and Creative Producer, Expanding Focus GmbH
Prof. Dr. Wulf Herzogenrath, Director Section Visual Arts, Academy of Arts, Berlin
Gregor Isenbort, Director DASA: Working World Exhibition, Dortmund
Gabriele Horn, Director of Berlin Biennale for Contemporary Art
Julia Simone Ismiroglou, Managing Director newthinking communications GmbH
Nathalie Keurmeur, Media Concept and Planning, Digital Department, Humboldt Forum Kultur GmbH
Ulrike Kloß, Personal Assistent to the Director, Stiftung Stadtmuseum Berlin
Prof. Dr. Eckart Köhne, Director Badisches Landesmuseum Karlsruhe, President of the German Museums Association
Dingeman Kuilman, Managing Director Breda Museum & Museum of the Image, Breda
Karen Klessinger, Creative Director dan pearlman Markenarchitektur GmbH
Simone Leimbach, Head of Projects and Events Department, Kulturprojekte Berlin GmbH
Anne Levy, Strategy and Brand Communication, Murkudis Concept Store, Berlin
Prof. Dr. Sharon Macdonald, Centre for Anthropological Research on Museums and Heritage, Humboldt University Berlin
Freo Majer, Director, Forecast, Berlin
Ute Marxreiter
, Curator of Education, Ethnological Museum and Museum of Asian Art
Léontine Meijer-van Mensch, Deputy Director, Museum of European Cultures
Dr. Frauke Miera, Curator, Miera | Bluche, Berlin
Prof. Myriel Milicevic, Neighbourhoodsatellites Berlin, University of Applied Sciences Potsdam
Dr. Daniel Morat, Department of History, Free University Berlin
Julia Nickel, Scientific Associate Event Program, Humboldt Forum Kultur GmbH
Jesse van Oosten, Curator Public Programs at TENT Platform for Contemporary Art, Rotterdam
Claudia Pelzer, Project Manager Smart Cities, Berlin Partner for Business and Technology
Dr. Claudia Perren, Director Bauhaus Dessau
Dr. Carlo Petri, Executive Partner Climate Education GmbH
Frits Polman, Managing Director Guide ID, Deventer
Bettina Probst, Head of Staff Unit Humboldt Forum, Stiftung Preußischer Kulturbesitz
Dr. Alan Prohm, Media Concept and Planning, 
Digital Department, Humboldt Forum Kultur GmbH
Dr. Judith Prokasky, Head of Department “Site Museum”, Stiftung Humboldt Forum im Berliner Schloss
Gigo Propaganda, Conceptual Artist, Urban Art
Magdalena Schaffrin, Creative Director Greenshowroom, Creative Director Ethical Fashion show Berlin
Rüdiger Schaper, Cultural Section Chief Editor, Der Tagesspiegel
Malin Schulz, Art Director, DIE ZEIT
Jan Willem Sieburgh, Director Wereldmuseum Rotterdam
Brinda Sommer, Berlin-Exhibition in the Humboldt Forum, Stiftung Stadtmuseum Berlin
Nicole Srock.Stanley, CEO / Co-Founder dan pearlman Markenarchitektur GmbH, Berlin
Dr. Katja Szymczak, Curator, Bauhaus Dessau Foundation
Alex Vogt, Co-Owner kernkommunikation, Frankfurt am Main
Jann C. de Waal, CLICKNL, Cross-Over Smart Retail, Director Federation Dutch Creative Industries
Brigite Werneburg, Journalist, taz.die tageszeitung
Annemarie de Wildt, Curator, Amsterdam Museum
Marlous Willemsen, Director Imagine IC, Southeast, Amsterdam

organization
Prof. Elizabeth Sikiaridi and Prof. Frans Vogelaar of Hybrid Space Lab curate the program, together with the Embassy of the Kingdom of the Netherlands in Berlin.

Embassy Lab Co-Curating the City is co-organised together with Stiftung Stadtmuseum Berlin (Paul Spies, Director Stiftung Stadtmuseum Berlin and Chief-Curator of the Berlin exhibition in the Humboldt Forum) and Kulturprojekte Berlin.