Hybrid Design initiated by Prof. Frans Vogelaar, Academy of Media Arts Cologne, approaches technological developments from the perspective of the designer, by “inhabiting technology”, by transforming these technological developments to meet the way we want to live. It introduces the design fields that are emerging through the combination and fusion of environments, objects and services in the information-communication age.
Publication Re: Thinking Innovation, Haydn Shaughnessy @ Forbes, USA, 16 October 2011