Hybrid Culture

How do digital networks transform cultural institutions?
Digitalization supports hybridization as a fusion of creative artistic practices (post-medium art) as well as of cultural creators and consumers (cultural co-creation). Participatory social media open up cultural institutions and transform them into active players in the creation of communities.

Conference Kulturinvest
Digital Strategies & Social Media

4 November 2016



10:00-10:45 Keynote
Prof. Frans Vogelaar, Hybrid Space Lab
Hybrid Culture: How do digital networks transform cultural institutions?

11:00-11:30 Lecture
Jonas Schlatterbeckeditorial Director Social Media ZDFinfo (ZDF Digital)
Social Media for TV Companies: between feedback channel and distribution channel

11:30-12:00 Lecture
Michael Firnhaber, Google Cultural Institute

13:00-13:30 Lecture
Frank Tentler, Director Digital Strategies „Communication and Marketing“ menschortweb
Digital 2020 –Communication and Marketing in today’s mix of Mobile Only , Location Based Services and Social Media

13:30-14:00 Lecture
Elizabeth Markevitch, Executive Founder ikonoTV
Can Art be democratized?

14:20-15:20 Lecture
Bettina Münzberg, PR-Beratung, Moderation
Fred Bothen, Director Ruhrcult
Bastian Ulrich, Director Ticketea
Digital platforms for the visual representation of events

15:45-17:30 Forum
Prof. Dr. Oliver Scheytt
Dr. Hagen W. Lippe-Weißenfeld
Hedy Graber
Prof. Dr. Birgit Mandel
Kristina Leipold