INbetweenSTITUTE @ UCCA Center for Contemporary Art Beijing

Eight world-renowned Chinese and international offices and experts produced an integrated city planning strategy, which they will present during Beijing Design Week.

The firms have worked together to develop a single, comprehensive approach to initiate an architectural renaissance within China’s first grassroots art district 798 in Beijing.

The strategy lays out short- and long-term steps for the future of 798 and provides a vision of how to plan creative clusters around China.

Lectures & Discussions @ UCCA Center for Contemporary Art, 798, No. 4 Jiuxianqiao Lu, Beijing, 28 September 2014

City
=
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In a live session during Beijing Design Week the eight proposals will be consolidated into a single future vision that integrates cultural and business management with architectural heritage and virtual technology: the first holistic approach for 798 and Chinese creative clusters at large.
Chinese cities face a new urgency: to move away from the mass production of built space, and instead nurture the rise of healthy, diverse and creative urban centers. To this end, creative clusters are a pivotal planning tool. Creative districts the world over have been able to assimilate into existing urban fabric and effectively reinvent themselves as unique and profitable destinations. However, 798, the first district to complete this cycle of gentrification in China, has become a victim of its own success. The area now has the resources to develop and densify, but has lost the involvement of the artistic community that would ensure new buildings contain and generate creative content. The challenge: ‘Can we plan what is essentially unplanned?’
City=Museum applies a unique new collaborative format of working in relay. The goal: to develop an alternative for 798’s harsh gentrification. The eight firms have been invited, based on their distinct backgrounds, integrating perspectives on business models, cultural management, new media technologies and architecture and heritage. This multidisciplinary team consists of: OMA, McKinsey., CAFA/Moujiti, Hybrid Space Lab, XML, Rockbund Art Museum, AIM Architecture and WAI Architecture Think Tank.

798
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Cluster Conundrum

McKinsey: Jonathan Woetzel, Katrina Lu, Derek Zhang, Alan Lau, Guangyu Li
OMA: David Gianotten, Inge Goudsmit, Daniel Hui, Michael Kokora, Paul Jones
CAFA | Moujiti: Lulu Li, Fei Jun
Hybrid Space Lab: Frans Vogelaar, Elizabeth Sikiaridi
Rockbund Art Museum: Liu Yingjiu,
XML Architecture Research Urbanism: David Mulder, Max, Cohen de Lara
AIM Architecture: Wendy Saunders, Vincent de Graaf, German Roig, Rory Martin
WAI Think Tank: Cruz Garcia, Nathalie Frankowski

In association with: Huang Rui, 7 Star Group, UCCA, Gallery ALL, Beijing Design Week
City=Museum is made possible with the generous support of the Creative Industries Fund NL and the Embassy of the Kingdom of the Netherlands, Beijing.

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