Global Challenges Smart Solutions

Highly innovative, creative and pragmatic Dutch approach to develop technology solutions for global challenges at the Hannover Messe 2014.

The Netherlands, this year’s partner country of Hannover Messe, will present the Holland Smart City House as part of the Metropolitan Solutions trade fair from Monday 7 April to Friday 12 April 2014.

Television Program: Interviews, Lectures, Talks & Discussions @ Hannover Messe, Hannover, Germany, 7-10 April 2014
Urban Screening Smart & the City @ Hannover Opera, Hannover, Germany, 7-10 April 2014

Global Challenges
Smart Solutions

The Netherlands, this year’s partner country of Hannover Messe, will present the Holland Smart City House at the Metropolitan Solutions trade fair from Monday, 7 April to Friday, 12 April 2014.

The Netherlands, as a country wrested from the water with the help of technology, has centuries of experience in linking technical innovations with urban structures. Due to its distinctive urban infrastructures, it is already one of the countries with the best integrated technologies and the best international business opportunities: “Global Challenges, Dutch Solutions”.

The Netherlands is giving the city of Hanover a media facade in the middle of the city centre. Urban Screens, large digital screens in urban public spaces, are a modern communication platform for urban actors, artists, cultural institutions, but also for businesses.

The Holland Smart City House will showcase projects from various Dutch cities and regions as well as technology solutions from Dutch knowledge institutes and business actors. In parallel, a number of young Dutch start-ups will present new products.

In the Holland Smart City House, a live television programme will run daily from 09:00 to 18:00 from Monday, 07 April to Thursday, 11 April inclusive, presenting these concepts and ideas and placing them in an international context.

The Holland Smart City House is curated by Hybrid Space Lab in Berlin in cooperation with the Embassy of the Kingdom of the Netherlands. The associated live television programme will be hosted by journalists Derk Marseille and Ulrike Nagel and produced by Derk Marseille / FridayatSix and his team.


Monday 7 April 2014

11:00–11:30        Sascha Glasl, Space and Matter: interview “Water Urbanism“
12:00–12:30       Maarten Willems, Villagepomp: interview „Secure Water Solutions“
14:00–14:30       Hans van der Spek, Program Directeur Clean Tech: interview “Affordable Cleantech Solutions“
16:30–17:00       Alexandra van Huffelen, Vice Mayor City of Rotterdam
                             Gabrielle Muris, Director of RDM: interview “Rotterdam Climate Protection Program“ and
                             “Aquadoc Concept”

Tuesday 8 April 2014

09:30–10:00      Monique List, Alderman for Economic Affairs, City of Eindhoven: interview “Smart Lighting Concept“
10:00–11:00       Prof. Frans Vogelaar, Hybrid Space Lab: Conference Restructuring Beijing’s Culture District 798.
                             Neville Mars, Mars Architects
                             Lulu Li, Interactive Beijing
                             ir. Ton Venhoeven, Venhoeven Architects;
                             Yang Lei,  CModa
                             Prof. Fei Jun Interactive Beijing
                             Anouscka van Driel, NL Embassy Beijing
11:30–12:00       Florian Lennert, InnoZ: interview “How can we integrate Sustainable Mobility in the Smart City“

Wednesday 9 April 2014

10:00–10:30     Daan Roosegaarde: interview ”Innovation as a Dutch experience”
11:00–11:30      Arno van Wayenburg, Wattcher: interview “A great way to save energy!“
14:00–15:00     Dingeman Kuilman + Dolf Karsemeijer, Hypsos
                            Prof. Frans Vogelaar, Hybrid Space Lab: interview “Smart Retail”
15:00–16:00     Prof. Frans Vogelaar, Hybrid Space Lab: Lecture Hybridnet, Internet of Things Conference, V2, Rotterdam

Thursday 10 April 2014

11:00–11:30       Cees Mager, Triple Solar over „Heat Cold Storage with Triple Solar“
12:00– 12:30     Martijn Pool, Space and Matter: interview “Platforms for Metropolitan Solutions“
14:00–14:30      J.W. Heinen, ViriCiti: Interview „Electric vehicles range“
14:30–15:00      Alexander Suma, Ibis Power: interview “The Next Generation of Renewable Energy“
15.00–16.00      Jan Willem Roël, FlexBase: interview “Floating cities , buildings on the water“


As a public event, an animation on the theme of “Smart & the City” by Hybrid Space Lab will be shown as a large projection on the facade of the Hanover Opera House every evening from 7:30 p.m. to midnight from Monday, 7 April 2014, till Friday, 11 April 2014.

The north façade of the Opera transforms into the animation of a virtual city after dark. Animations show the Dutch approach to developing intelligent solutions for global challenges in a playful and colorful way. These short films communicate the topics of the innovation fair in a generally understandable way to a broad audience. The fair thus comes to town!
The aim of the animations is to communicate the technological innovations presented to a professional audience in the exhibition halls in the public space of the city and to make them accessible to citizens in an easily understandable way.

The media art action will be opened on Monday, 7 April at 19:30 at the State Opera by the Ambassador of the Kingdom of the Netherlands Monique van Daalen together with the Mayor of Hannover Stefan Schostok.

Embassy Lab is a prototype for experimenting with future functions of embassies in the current age of EUization, globalization and digitalization.

Embassy Lab Global Challenges Smart Solutions is developed by Hybrid Space Lab together with the Embassy of the Kingdom of The Netherlands Embassy in Berlin and Kingdom of The Netherlands Ministry of Foreign Affairs in The Hague.

Workshops, Lectures & Symposiums Embassy Lab @ Kingdom of The Netherlands Embassy, Berlin, Germany & Kingdom of The Netherlands Ministry of Foreign Affairs, The Hague, The Netherlands, 2014~2021

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