Reboot Culture

Reboot Culture is a mobile and modular media infrastructure supporting hybrid cultural public events. With floating stage and studio facilities at the riversides Reboot Culture merges (urban) landscapes with Hybrid Staging, developing a strong symbolic momentum for the rebooting of culture.

Concerts, Jam-sessions, Performances, Screenings and Narrow- and Broadcasts
2020-2021

@ Cultural Institutions
Germany & The Netherlands

Reboot Culture

How to enable and support new forms of hybrid (combined physical and media) public events also for smaller cultural institutions? How to develop a strong symbolic momentum with hybrid (combined physical and media) public space staging and renditions that mark the rebooting of cultural programs?

Reboot Culture designs sophisticated mobile technological infrastructure that support hybrid cultural formats, broadening the outreach of long-established cultural institutions. The program offers mobile, modular and re-configurable broadcasting studios and media connections, relying on containers, busses, pontons and/or boats.

By setting up floating venues, stages, and studios along riversides and quays, Reboot Culture enables the reintroduction of in-person events for a wide audience, whilst upkeeping the necessary measures of physical distancing. Reboot Culture @ riversides develops powerfully evocative views of an inclusive hybrid cultural co-creation and celebration that merges with the city and the landscape.

Culture go-round

Amongst the many interrelated and complex challenges that COVID-19 made us alert to, the absolute necessity to have access to appropriate, flexible and up-to-date media infrastructure and skills cannot be “unseen”. Reboot Culture makes culture go-round, filling the gaping distance between high-end, long-established cultural institutions that have the means to hybridize their cultural production processes, and smaller, local cultural institutions.

Reboot Culture is a program providing the needed technical infrastructure to enable new forms of hybrid public events also for smaller cultural institutions. A decentralized network of mobile media infrastructures – media-containers, media-busses, media-pontons and/or media-boats – travel via road or waterway to cultural institutions to mobilize culture.

Acting upon the commitment to the revitalization and redesign of culture within the with- and the post-COVID-19 urban landscape, the Reboot Culture program envisions hybrid staging on an ambitious and evocative mega-scale, temporarily shaping public spaces by contemplating large-scale, captivating, hybrid cultural events alongside riversides and quays. This would combine the comfort of dispersed, physically distanced attending participants whilst making the most out of in-person and on-site cultural co-creation – as a celebration of the rebooting of culture.

Hybrid Staging infrastructure

As changes and current events push culture to change, flow and adapt, Reboot Culture references the wider Hybrid Space Lab’s commitment to explore the future of staging through a variety of hybrid tools and approaches.

More specifically, Reboot Culture engages explicitly with the reactivation of public cultural space and with the pressing challenges that smaller, less affluent cultural institutions are faced with then entirely re-thinking and re-visiting their activity.

Reboot Culture therefore explores Hybrid Staging in scale – by addressing the nano, medium, and mega scale – complementing physical, context- and site-specific features with mobile technological infrastructure.

Open and flexible modular structure

Reboot Culture offers a re-configurable and modular structure, consisting of elements that provide a broadcasting studio infrastructure and media connection. As a modular infrastructure it easily adapts to local program design of the institutions it supports, enabling cultural programs to engage with larger audiences via broad- and narrow-casting (TV, radio, Internet).

By addressing the mega, medium and nano scale, Reboot Culture envisions a nuanced, context-sensitive approach to culture co-production and hybrid reception, integrating onsite features with sophisticated mobile technological infrastructure.

Mega @ riversides

As a floating stage and studio, the mega-scale of the Reboot Culture program focuses on the possibility of reintroducing in-person events for a wide audience, whilst up-keeping the necessary measures of physical distancing as they change and are adapted over time.

By setting up floating venues, stages, and studios along riversides and quays, Reboot Culture merges the urban landscape with hybrid staging, permeating the city and landscape fabric with processes of cultural co-creation and reception.

The Reboot Culture provides strongly symbolic experiences, signaling a fresh start for in-person events constitutive to our cultural life, celebrating and cherishing the rebooting of culture.

Medium

As a floating stage and studio, the mega-scale of the Reboot Culture program focuses on the possibility of reintroducing in-person events for a wide audience, whilst up-keeping the necessary measures of physical distancing as they change and are adapted over time.

By setting up floating venues, stages, and studios along riversides and quays, Reboot Culture merges the urban landscape with Hybrid Staging, permeating the city and landscape fabric with processes of cultural co-creation and reception.

The Reboot Culture provides strongly symbolic experiences, signaling a fresh start for in-person events constitutive to our cultural life, celebrating and cherishing the rebooting of culture.

Nano

Making culture go-round can be adapted to a medium scale, too. By relying on buses and/or boats, more sophisticated technological infrastructure can reach and be temporarily used in venues where they were previously unavailable.

By enriching and broadening the possibilities for hybrid cultural production by smaller local venues, Reboot Culture’s mobile infrastructure shakes up the way it travels and streams, increasing polyphony in the COVID-19 cultural landscape.

Co-curating the city (and waterscape)

As the hygiene requirements of the current COVID-19 pandemic push the outdoor staging of events, we are experiencing an unprecedented proliferation of outdoor cultural renditions.

With outdoor staging enabling culture to permeate the city and landscape fabric on very different scales, Reboot Culture fosters such processes of inclusive hybrid cultural co-creations and celebrations, embedding culture in the physical social environment.

Future of public cultural space

Drawing on Hybrid Space Lab’s engagement in the rethinking and strengthening of public space and culture in the context of the COVID-19 pandemic, Reboot Culture is launched by Hybrid Space Lab as part of a threefold of projects: With the project Hybrid Staging, exploring the artistic, social, and sustainable potential of hybrid (combined onsite and online) cultural staging, and the project (Re)Venue, re-envisioning museums’ venues and revenue models, the project Reboot Culture addresses the need for a modular mobile infrastructure to support hybrid public cultural events.

Organization

Reboot Culture is initiated by Hybrid Space Lab and co-organized by Prof. Elizabeth Sikiaridi and Prof. Frans Vogelaar of Hybrid Space Lab in collaboration with Eric Kluitenberg, independent theorist, curator, and researcher.

The title of the project “Reboot Culture” refers also to reBoot floating media art experiment and telematic club event. reBoot was an experimental media venue and broadcasting facility on a boat descending in fall 1999  the Rhine, the archetypal symbol of connection between Germany and the Netherlands. With more than 80 participants on board, reBoot staged concerts, performances, screenings and broadcasts, docking at quays along the Rhine at different locations in Germany and the Netherlands.

reBoot was co-organized by Prof. Frans Vogelaar at the Academy of Media Arts Cologne and Eric Kluitenberg at De Balie, Center for Culture and Politics in Amsterdam, in collaboration, among others, with V2_Organization in Rotterdam and Montevideo TBA in Amsterdam.

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