28 April 2012
Talks by Fulco Blokhuis, Aslı Kıyak İngin, Geert Jan Jansen, Tomas Klassnik, Elizabeth Sikiaridi, Tim Vermeulen, Fei Wang and Atilla Yücel.
Design culture is obsessed with authenticity. The tension that immediately builds when people start to speak about copying demonstrates its current relevance and explosive potential. It is seen as something reprehensible – a fraudulent violation of taste and morals.
Often, only two kinds of copying are talked about: on the one hand, imitating an object as closely as possible and then pawning the fake off as the original, i.e., falsification, and on the other, copying to mask one’s own creative poverty. The latter act is obviously open to interpretation – for example, where does quotation end and copying begin? In music, people have quoted each other’s work for centuries. So why not in design?
In fact, copying can be a creative act. In the Middle Ages, it was often the only way to disseminate artistic products (think of handwritten books). It frequently led not just to facsimiles but to small innovations, and the copies became originals in their own right. And copying is still used as a teaching method in some Asian cultures. In Japan, for example, pupils learn trades by copying the work of masters. In our culture, copying as a form of quotation has recently taken off in subculture – in music first of all, and slowly but surely in design as well.
Copying is seen as a problem in business. The cheap bootlegging of name-brand products in non-western countries for western markets is only the tip of the iceberg. Often, people make money through the domestic marketing of borrowed ideas under brand names unheard of in the West. But copying and copyright breaches aren’t only a problem at the level of global economics. Businesses and creators also seek to protect their creative, technical and technological property – rightly so, as large sums are often invested in their development. Protecting rights buys time to earn that money back.
But is intellectual property protection still appropriate in an age when digital distribution and teamwork often make it difficult to identify a product’s author, maker or inventor? And in a culture in which quotation and copying have long led to enrichment and innovation, shouldn’t we strive for a new attitude towards copying and copyright?