Hybrid Culture @ Kulturinvest Conference

How do digital networks transform cultural institutions?
Digitalization supports hybridization as a fusion of creative artistic practices (post-medium art) as well as of cultural creators and consumers (cultural co-creation).

Participatory social media open up cultural institutions and transform them into active players in the creation of communities.

Keynote Digital Strategies & Social Media @ Kulturinvest Conference, Tagesspiegel, Berlin, 4 November 2016

The KulturInvest! Congress was launched in 2009 to stimulate market-oriented cooperation between culture, business, media and civil society. Since then, the KulturInvest! Congress has successfully brought together over 10,000 personalities from the worlds of culture, business, media and politics. Europe’s largest cultural congress stands for innovative forward thinking, lively debates and successful solutions in the fields of cultural policy, cultural management, cultural marketing and cultural sponsorship, as well as for material and immaterial investments in the cultural market.

Program

Keynote

10:00-10:45
Prof. Frans Vogelaar, Hybrid Space Lab
Hybrid Culture: How do digital networks transform cultural institutions?

Digitalisation supports hybridisation: the fusion of creative artistic practices (post-medium art) and cultural creators and consumers (cultural co-creation).
Cultural institutions are opening up with the help of participatory social media and becoming active players in the creation of communities.
Concrete examples include the projects Embasy Lab., INbetweenSTITUTE (for the 798 Art Zone, Beijing) and Humboldt Dschungel by Hybrid Space Lab.

Lectures

11:00-11:30
Jonas Schlatterbeckeditorial Director Social Media ZDFinfo (ZDF Digital)
Social Media for TV Companies: between feedback channel and distribution channel

11:30-12:00
Michael Firnhaber, Google Cultural Institute

13:00-13:30
Frank Tentler, Director Digital Strategies „Communication and Marketing“ menschortweb
Digital 2020 –Communication and Marketing in today’s mix of Mobile Only , Location Based Services and Social Media

13:30-14:00
Elizabeth Markevitch, Executive Founder ikonoTV
Can Art be democratized?

14:20-15:20
Bettina Münzberg, PR-Beratung, Moderation
Fred Bothen, Director Ruhrcult
Bastian Ulrich, Director Ticketea
Digital platforms for the visual representation of events

Forum

15:45-17:30
Prof. Dr. Oliver Scheytt
Dr. Hagen W. Lippe-Weißenfeld
Hedy Graber
Prof. Dr. Birgit Mandel
Kristina Leipold

related NEWS