How do digital networks transform cultural institutions?
Digitalization supports hybridization as a fusion of creative artistic practices (post-medium art) as well as of cultural creators and consumers (cultural co-creation).
Participatory social media open up cultural institutions and transform them into active players in the creation of communities.
Keynote Digital Strategies & Social Media @ Kulturinvest Conference, Tagesspiegel, Berlin, 4 November 2016
Program
10:00-10:45
Prof. Frans Vogelaar, Hybrid Space Lab
Hybrid Culture: How do digital networks transform cultural institutions?
Digitalisation supports hybridisation: the fusion of creative artistic practices (post-medium art) and cultural creators and consumers (cultural co-creation).
Cultural institutions are opening up with the help of participatory social media and becoming active players in the creation of communities.
Concrete examples include the projects Embasy Lab., INbetweenSTITUTE (for the 798 Art Zone, Beijing) and Humboldt Dschungel by Hybrid Space Lab.
11:00-11:30
Jonas Schlatterbeck, editorial Director Social Media ZDFinfo (ZDF Digital)
Social Media for TV Companies: between feedback channel and distribution channel
11:30-12:00
Michael Firnhaber, Google Cultural Institute
13:00-13:30
Frank Tentler, Director Digital Strategies „Communication and Marketing“ menschortweb
Digital 2020 –Communication and Marketing in today’s mix of Mobile Only , Location Based Services and Social Media
13:30-14:00
Elizabeth Markevitch, Executive Founder ikonoTV
Can Art be democratized?
14:20-15:20
Bettina Münzberg, PR-Beratung, Moderation
Fred Bothen, Director Ruhrcult
Bastian Ulrich, Director Ticketea
Digital platforms for the visual representation of events
15:45-17:30
Prof. Dr. Oliver Scheytt
Dr. Hagen W. Lippe-Weißenfeld
Hedy Graber
Prof. Dr. Birgit Mandel
Kristina Leipold
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