Hybrid Design @ Media Lab CAFA Beijing

Hybrid Design is a strategy that incorporates elements and processes from diverse fields that are in todays design practice not always perceived as compatible.

Hybrid Design is a method to generate new design visions.

Lecture Hybrid Design @ Media Lab, Central Academy of Fine Arts, Beijing, 14.00-15.00, 27 September 2015

The Central Academy of Fine Arts (CAFA) is the only institution of higher education for fine arts under the administration of the Ministry of Education of the People’s Republic of China. The academy has fourteen specialty schools and departments: School of Chinese Painting and Calligraphy, Oil Painting Department, Printmaking Department, Mural Painting Department, Sculpture Department, Foundation Course Department of Fine Art School, School of Design, School of Architecture, School of Humanities, School of City Design, School of Experimental Art and Sci-Tech Art, Institute of Arts Administration and Education, Institute of Management in Arts and Design (IMAD) and School of Conservation. Besides, the Fine Arts Research Institute, the School of Continuing Education, and the Fine Arts School Affiliated with the China Central Academy of Fine Arts, also come under the umbrella of CAFA. The academy offers specialized secondary programs (the Affiliated High School of Fine Art), college certificate programs (the School of Continuing Education), undergraduate programs, Master’s degree programs, Doctoral degree programs, and visiting scholar programs. At present, there are about 1000 teachers and staff, over 6,000 domestic undergraduates and graduates, as well as around 200 of international students coming from a dozen countries.

B.A.N.G.
=

Binary
+
Atoms
+
Neurons
+
Genes

Hybrid Design is an innovation method for dealing with our increasingly complex future, known by the acronym BANG: the fusion of Binary, Atoms, Neurons, and Genes. Hybrid Design addresses among others the Smart City, the coming together of the Information-Communication Age and the Urban Age. Hybrid Design addresses complexity and diversity of our globalized – and ‘glocalized’ – world.

Hybrid Design is an interface to the future as it provides creative instruments for developing future visions. The increasingly complex challenges require a collaborative interdisciplinary approach, a Hybrid Design approach. Hybrid Design develops also methods for dealing with the geometrically accelerating pace of developments and with disruptive change.

Using ideas and concepts from one field and trying them out in another, is one of the Hybrid Design methods to approach the issues we deal with from new perspectives, in order to reframe future challenges.

BANG_011_IMAGE_950x1355_PNG_240623

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